Spotify’s Mother of Music (MOM) kicked off on Thursday 5 September, giving attendees a taste of what they can look forward to over the next few days. The night took the form of a “MOM First Thursdays” themed launch across venues including Texas, Harringtons, For The Record, Club Paradise, The Electric, District, Surfa Rosa, The House of Machines, Shelf Life, One Park, Influhks, and an after party to conclude the night at Blondie. The music permeating from the illuminated DJ booths brightened the Cape Town community’s (from media to content creators) Thursday best fashions and mesmerising dance moves. There was no missing that there was a huge “First Thursdays” showdown in the Mother City judging by the immersive experiences across all the venues to the “fire” artist lineup.
Music and the DJ sets
Well-known groove anthems from Gqom bangers to Hip Hop tracks infused with dance music got attendees moving at Texas served by Raiko, Ghesxt Bunny and Mila Rose while Meek, Ben Probert Dizzy Rythm, Dee Koala & Quezy, and more showcased Cape Town’s well known and emerging sounds.
Speaking at Texas, Spotify Sub Saharan Africa’s Jodie Tabisher said, “Last night was a testament to Spotify’s commitment to celebrating and highlighting the vibrant and exuberating culture in Cape Town. The artistry shined through, travelling from the stage to the dance floor.’’
Echoing Tabisher’s sentiment, Bea Theron, Experiential Marketing Manager Sub-Saharan Africa at Spotify said: “MOM: Mother of Music’s amplification extends far beyond what meets the eye. Weaved with the Mother’s City sonic fabric, the entire program including last night highlights both established and emerging creatives.”
The party continues…
Through MOM: Mother of Music, which runs from 5 to 8 September in Cape Town, Spotify is supporting and celebrating arts and culture in the Mother City.
Photos: Linked here
Photo credit: Spotify
Caption: Spotify took over Cape Town’s East City Block and the CBD last night!
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Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than 6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of 626 million users, including 246 million Spotify Premium subscribers, in over 180 markets.