Johannesburg, Friday, 6 June 2025 – With his latest single “Soft”, South African hip-hop star Nasty C steps into full creative control handling both production and performance with precision. Entirely self-produced, the track is a bold, sharply executed statement that fuses hard-hitting beats with lyrical swagger. It’s a declaration of growth, confidence, and self-made excellence.
Joining him on “Soft” is fellow Durban native Usimamane, whose commanding presence adds weight and raw authenticity to the track. His verse is gritty, unapologetic, and deeply rooted in the come-up bringing a fresh voice that complements Nasty C’s polished delivery. Together, the two artists represent different shades of Durban’s hip-hop energy: refined and rugged, global and grounded.
Anchored by a booming bassline and crisp percussion, “Soft” weaves street-rooted bravado with aspirational luxury. It’s a soundtrack for the grind and the glow-up, mirroring the journey from hungry beginnings to hard-earned comfort. There’s no gimmick here, just two artists speaking their truths, with style and purpose.
Thematically, the track resonates with Gen Z and young hustlers across the world: those who live in the tension between struggle and success, dreaming big while staying real. “Soft” is about showing what’s possible, flexing without apology, and celebrating the payoff of relentless ambition.
With “Soft”, Nasty C and Usimamane deliver an anthem for the present moment where authenticity, artistry, and ambition meet in perfect sync.
Nasty C is a multi-award-winning South African rapper, songwriter, and producer known for his genre-bending sound and global appeal. With chart-topping albums, viral freestyles, and high-profile collaborations under his belt, he has cemented his place as one of Africa’s most influential hip-hop artists. Now at the helm of his own independent label, Tall Racks, Nasty C continues to push creative boundaries while empowering the next generation of talent.
About Tall Racks Records
Founded by global hip-hop star Nasty C, Tall Racks Records is an independent label committed to creative freedom, authenticity, and the elevation of African talent. Built on the belief that artists should own their vision and their voice, Tall Racks, distributed through Platoon, is a platform for bold, genre-defying music that resonates across borders. With a focus on innovation and empowerment, the label is shaping a new era for independent artistry in Africa and beyond.
