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CRAFTMANSHIP, PRESTIGE AND ASPIRATION IN A BOTTLE … INTRODUCING MAISON MARTELL XXO
THE ULTIMATE COGNAC EXPERIENCE FOR FESTIVE GIFTING
Johannesburg, South Africa (10 December 2025) – This festive season, elevate your celebrations beyond the ordinary. Connoisseurs and hosts are invited to give more than a gift with an invitation to bestow a memorable journey of taste and legacy, perfect for marking the most special moments with family and friends… introducing Martell’s latest discerning offering, Maison Martell XXO.
 
The newly launched Martell Chanteloup XXO, a pinnacle of craftsmanship, was recently introduced to the South Africa market. Named after the historic Château de Chanteloup, the home of Maison Martell, the XXO stands as a testament to unparalleled artistry. It is the only cognac to harmonise all four of the finest cognac crus in a single blend.
This extraordinary assembly of over 450 very old eaux-de-vie – each aged for a minimum of 14 years to meet the stringent new XXO (Extra Extra Old) denomination – offers a complete and sublime expression of the Cognac terroir.
The intimate launch event was a reflection of the product’s prestige, curated for an intimate gathering of Pernod Ricard’s private clients and high-net-worth individuals. Guests were immersed in a world dedicated to Extra Old cognacs, featuring the distinguished Martell Blue Swift, XO, XXO and the L’OR variants.
Reflecting on the arrival of the brand’s latest offering into the country, Tintswalo Baloyi, Category Director of Prestige & High Energy at Pernod Ricard South Africa said:
“The introduction of Maison Martell XXO into South Africa marks a triumphant new chapter in our timeless pursuit of excellence. With every drop, we honour a legacy built over three centuries—one defined by rarity, mastery, and an unwavering commitment to refinement. We are proud to share this exceptional expression with a market that truly appreciates the art of elevated living, made for those who seek depth, elegance and the quiet power of true luxury.”
As the festive season approaches, Maison Martell presents its collection as the definitive choice for aspirational gifting. Each bottle, especially the landmark XXO, carries within it an unforgettable journey of heritage and refined taste.
The Martell Chanteloup XXO is exclusively available at select retailers: Norman Goodfellows, Takealot, and Whisky Emporium.
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ADDITIONAL EDITOR INFO
ABOUT PERNOD RICARD
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.
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