Johannesburg – 22 December 2025 – Award-winning actress and Tiger Brands brand ambassador, Sannah Mcunu partnered with Tiger Brands to give back to the community through a heartfelt charity drive at the Little Rose Centre in Kliptown, one of the most impoverished areas in Soweto.
The Little Rose Centre serves as a crèche, shelter, and youth centre, providing care, education, and support to 140 vulnerable children. The charity initiative formed part of Tiger Brands ongoing commitment to uplifting communities through meaningful partnerships that address food security, child development, and youth empowerment.
The day saw Tiger Brands donate essential food items and engage directly with the children, caregivers, and staff at the Centre, reinforcing the company’s purpose of nourishing lives every day.
“At Tiger Brands, we believe that real impact happens when brands show up consistently and with heart,” said Rosinah Letsoalo, Customer Marketing Manager. “Partnering with Sannah Mcunu and the Little Rose Centre allows us to support children in a way that is both practical and deeply human.”
Sannah Mchunu, who has long been passionate about children’s welfare and community upliftment, said the initiative was close to her heart.“Spending time with the children at Little Rose was incredibly moving,” said Sannah Mchunu. “This is about more than donations – it’s about reminding these children that they are seen, valued, and supported. I’m proud to be part of a brand that truly cares.”
Tiger Brands’ Culinary division also played a key role in the initiative, reinforcing the company’s focus on nutrition and everyday meals.“Food has the power to bring dignity, comfort, and hope,” said Dumo Mfini, Managing Director: Tiger Brands Culinary. “Through initiatives like this, we ensure that our products do more than feed families – they help build stronger communities.”
Highlighting the importance of customer-centric impact, Tiger Brands emphasised that community engagement remains central to its marketing approach.
The partnership with Little Rose Centre underscores Tiger Brands’ long-term commitment to social development and its belief that collaboration with trusted community organizations is key to sustainable impact.
ENDS
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