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SECURE THE BAG! CELEBRATE YOUTH MONTH WITH THE MTV BASE CULTURE SQUAD AND STANDARD BANK AS WE EMPOWER MZANSI YOUTH

/ Lifestyle News / By
Johannesburg, 06 June 2024 – Standard Bank has partnered with MTV Base to promote financial literacy during Youth Month as part of an innovative project aimed at establishing a sustainable future and empowering the youth of Mzansi. This partnership uses MTV Base’s platform to promote social change among young people, paving the road for a better financial future.

The collaboration is highlighted by the Standard Bank Newsish takeover, airing every Friday at 17:00 on MTV Base channel 322. Each week until the end of June, different Standard Bank executives are being featured on Newsish, sharing valuable tips on how to secure the bag. The themes span from “Financial Freedom” to “The Coolest Banking Jobs You Did Not Know About,” providing viewers with practical and inspirational financial insights.
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Monde Twala, Senior Vice-President and GM of Paramount Africa and Lead of BET International, emphasized the significance of such collaborations: “Partnerships like these are crucial in ensuring we equip today’s youth with the tools to shape their future. Financial freedom is an imperative conversation to be having this Youth Month. By combining our reach with Standard Bank’s expertise, we are making financial education accessible and engaging for young people.”
Tshiamo Molanda, Standard Bank Head of Youth and Emerging Markets, stated, “Our goal is to create a culture of financial empowerment and savings amongst the youth by providing them with financial tips to create a meaningful impact during Youth Month. Leveraging Standard Bank’s expertise in financial services, together we can build a brighter financial future for young people. This is why we are proud of the partnership with MTV Base, to empower the next generation to build their dreams 10% at a time.”
Adding to the excitement, a new show, Top Ten Street Anthems plays every Monday at 15:30 on MTV Base, where Caddy shares financial management tips to help make your money go further.
But that’s not all! Standard Bank has an exciting competition that invites the youth to open up a Standard Bank MyMo Account and 40 young people stand a chance to win a pair of sneakers worth R2 000. Having a MyMo Account comes with awesome benefits from Varsity Vibe which offers discounts on Food, Fashion, Fun and so much more, aswell as discounts at Van Schaik Book Store and Thrive Student Living. The ultimate goal is for Standard Bank to help you save, 10% at a time.

Standard Bank and MTV Base are all about empowering the youth with the knowledge and tools needed to secure their financial future. It’s giving “Our Future is a Bag Worth Securing.”

Standard Bank and MTV Base – Building a brighter financial future for Mzansi’s youth.

ENDS

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