Johannesburg, South Africa – Martell, one of the oldest and greatest of the cognac houses globally, today announced their partnership with new ambassador, South African hiphop superstar and fashion entrepreneur K.O.
Further celebrating audacious African success, South Africa’s leading Standout Swift K.O will collaborate with Martell to inspire others to be bold and resilient, and to create their paths with various projects and campaigns over the next twelve months.
In a society where there are so many expectations and conventions, this partnership urges everyone to embrace the spirit of audacity, challenge the status quo and conquer the unfamiliar.
Just as K.O has consistently transformed the entertainment industry since his rise, Martell has been revolutionizing the cognac world for over 300 years with its distinctive and flavorful offerings. With the liquid innovation of Martell Blue Swift the brand further cemented its bold legacy. Now, with K.O as their new ambassador, Martell is set to continue pushing boundaries and redefining excellence.
“Martell remains committed to honouring those who courageously embrace challenges for the greater good, rather than adhering to norms that serve only a select few. Our partnership with K.O encourages individuals to forge their own paths and question the status quo,” explains Nthabi Motsoeneng, Chief Marketing Officer for Pernod Ricard Africa & Middle East. She added “This partnership will highlight the diverse paths to achieving success, moving beyond traditional approaches. It also aims to inspire and empower individuals to pursue their goals with courage and conviction while staying true to themselves.
Martell invites those who embody the same courage and boldness as the House of Martell to chart new courses and savor the distinctive experience of Martell Blue Swift. Embrace this spirit with the confidence that your unwavering determination, akin to K.O’s, is honored and celebrated by us.
“I am thrilled to officially partner with a brand as iconic as Martell as their new ambassador – where my passion for music and fashion meets the artistry of fine cognac. Here’s to elevating every moment with style and swag as we plan some really dope audacious stuff together just for you” affirmed K.O.
The partnership will foster innovative collaborations between K.O and Martell, encompassing his upcoming music festival later this year, the release of his latest album, and the one-year anniversary of his clothing store, Swave, next month.
Katharyn van Woerkom (Martell Marketing Activations Manager) with K.O and Nthabi Motsoeneng (Chief Marketing Officer for Pernod Ricard Africa & Middle East)
Stay glued to K.O’s social media for updates…
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ABOUT MARTELL
The oldest of the great cognac houses, founded by Jean Martell in 1715, Maison Martell is renowned throughout the world for the finesse and elegance of its cognacs, the result of a legacy of savoir-faire handed down through nine generations. Together with a passion for its craft and a profound attachment to the terroir, Maison Martell is defined by the audacity with which it has challenged convention to create new expressions of cognac, including the icon Martell Cordon Bleu in 1912. The free spirit of the House is symbolized by its historic emblem: the swift.
ABOUT KO
Ntokozo “K.O” Mdluli was born in Soweto, Johannesburg. Influenced by Hip-Hop greats at a young age, he began to pursue a career in rap music. He soon formed the group “Teargas” who left behind a huge legacy in South African music with four classic albums. Having been launched into stardom, K.O. began to collaborate individually with legendary artists AKA and L-Tido. In 2013 he formed the well known entertainment and lifestyle company “Cashtime Life” through which he released his smash hit “Caracara” which is often credited with changing the sound of South African hip-hop. “Caracara” managed to top digital, radio and television charts regionally and became the first South African rap video to hit one million views on YouTube.
